BackWerk

BackWerk, based in Essen, Germany, provides an extensive selection of fresh baked goods, snacks, and beverages, catering to the fast-paced lifestyles of consumers seeking affordable convenience. Founded in 2003 in Essen, Germany, BackWerk operates as a food service company focused on offering a variety of baked products. In September 2017, the company was acquired by Valora for EUR 190 mn, enhancing Valora's market presence and operational synergies. CEO Marcus Gamauf oversees the company, which has completed a total of 3 deals to date.

BackWerk, under the brand Frisch & Lecker, specializes in offering freshly prepared baked goods, snacks, and beverages. Its product range includes filled rolls, pastries, and sweet treats, aimed at busy consumers looking for quick meal solutions. The company distributes its offerings through retail locations in Germany, Austria, and Switzerland, and has introduced delivery services via partnerships with delivery platforms. In the most recent fiscal year 2023, BackWerk reported a revenue of EUR 151,022,297.

90 and an EBITDA of EUR 11,685,521. 80, generated through direct sales and franchise partnerships, ensuring a solid revenue stream across its operational markets. Following the acquisition by Valora, which closed on September 18, 2017, BackWerk aims to leverage its growth potential in core markets through planned sales and margin synergies. Future strategies include potential expansion into new geographic regions, although specific locations and timelines have yet to be disclosed, and the company intends to optimize resources from the recent acquisition to support these initiatives.