Backchannel Inc.

Backchannel Inc. is a Brazil-based company that operates a private B2B marketplace, facilitating wholesale distribution and connecting suppliers and buyers across various product categories. Founded in 2024 in Sao Paulo, Brazil, Backchannel Inc. specializes in creating a B2B platform for wholesale distribution.

The company has undergone no significant pivots or changes in business strategy since its inception. In March 2026, Backchannel Inc. raised USD 4. 75 million in seed funding led by Sunna Ventures, with participation from Accion, Savia Ventures, Ignia VC, and Morro Ventures, Positive Ventures, Preface Ventures, Norte Ventures, and Cathay Capital.

Backchannel operates a private B2B marketplace that connects suppliers and buyers, facilitating the wholesale distribution of a diverse range of products. The platform focuses on helping retailers convert their inventory into sales by providing direct access to original products from well-known brands across categories such as daily essentials, beauty items, pet supplies, fashion, and luxury goods. By leveraging advanced technology, Backchannel ensures a streamlined purchasing experience that prioritizes security, efficiency, and transparency. The company serves a global client base, including independent retailers and larger commercial entities in markets across North America, Europe, and select regions in Asia.

Backchannel generates revenue through transaction fees linked to its marketplace operations, acting as the official supplier for all transactions. Retailers purchase bulk inventory through the platform, benefiting from discounts ranging between 35% and 60% on products. The transaction model is primarily B2B, facilitating direct acquisitions from wholesalers without intermediaries. The platform supports all sales transactions with end-to-end logistics and dedicated customer service, promoting a seamless experience for both buyers and sellers.

This structure allows for immediate liquidity, as sellers receive payments promptly post-dispatch, fostering positive cash flow. Backchannel emphasizes pricing and process transparency, enhancing client trust and satisfaction. In March 2026, Backchannel Inc. raised USD 4.

75 million in seed funding led by Sunna Ventures, with participation from Accion, Savia Ventures, Ignia VC, and Morro Ventures, Positive Ventures, Preface Ventures, Norte Ventures, and Cathay Capital. The company plans to expand its platform for selling surplus textiles, offer credit options for small merchants to buy inventory, and grow its operations to connect more brands and retailers in Brazil.