Baaam

Baaam is a South Korean company facilitating a unique fundraising platform connecting creators with their supporters, enhancing fan engagement through structured raffles and contributions. Founded in 2020 and headquartered in Seoul, South Korea, Baaam operates a raffle platform that enables creators to raise funds while engaging with their audience. The company has pursued a singular focus on developing this fundraising model and has completed one deal to date, with its most recent deal occurring on July 14, 2025. The founder's detailed history is not available, nor are there mentions of previous ventures.

The primary offering of Baaam is a raffle platform that connects creators with supporters through a structured fundraising system. Users can support their favorite creators starting from a minimum contribution of 1,000 KRW, with the opportunity to increase their chances of winning exclusive products based on the size of their contributions. The platform hosts weekly free raffles that allow users to enter without making a donation, incentivizing engagement through tasks such as subscribing to creator YouTube channels or following their Instagram accounts. The funds raised through these raffles are allocated to support creators in their artistic endeavors, effectively bridging the gap between creator funding and fan engagement.

The service targets a diverse audience within South Korea and extends to various geographical markets where digital content creation is prevalent, enabling creators and their communities to participate actively in the platform. The revenue model for Baaam is primarily driven by user contributions through its raffle system, where individuals participate by purchasing tickets or entering free raffles. Supporters contribute funds, which not only increase their chances of winning exclusive products but also directly benefit the creators they support. In addition to ticket sales, the platform offers rewards in the form of loyalty points, allowing users to earn a percentage of their contributions back as mileage that can be redeemed for limited-edition items in the mileage shop.

This transaction structure emphasizes a direct-to-consumer approach, fostering relationships between creators and their audience while generating revenue through both support contributions and potential merchandising opportunities. In July 2025, Baaam raised an undisclosed amount of Seed funding from new investor Korea Investment Accelerator. The company is focused on expanding its platform features and enhancing user experience, with plans to introduce new raffle categories and improve engagement tools. Additionally, Baaam aims to enter international markets, particularly targeting regions in North America and Europe by late 2026.

The funds raised will be utilized to support these product developments and market expansion efforts.