ba&sh, SAS

Based in France, ba&sh, SAS, operates as a contemporary fashion brand specializing in the design and retail of women's clothing, footwear, and accessories, catering to modern women’s lifestyles. Founded in 2003 in Paris, France, ba&sh, SAS focuses on creating stylish women's apparel. The company has undergone no major pivots in its business strategy and remains independent. Co-founded by Barbara Boccara and Sharon Krief, it has completed 3 deals, with the most recent deal occurring on March 8, 2022, when HLD Associés acquired a majority stake from L Catterton.

ba&sh specializes in women's clothing, footwear, and accessories, offering a range including dresses, tops, skirts, and outerwear. Their collections are designed for versatility and quality, catering mainly to fashion-conscious women. The brand distributes its products primarily in European and North American markets, while expanding into Asia to reach new customers. In 2022, ba&sh generated a revenue of USD 214.

59 mn, with an EBITDA of USD 42. 97 mn. The company's revenue model focuses on direct-to-consumer sales through its website and retail locations, pricing many items above USD 200. Their commitment to sustainability is emphasized through their B Corp certification.

Following the acquisition in March 2022, ba&sh plans to enhance its product offerings and expand into new markets. The company is focused on launching new collections in the upcoming season, targeting significant growth in the Asian markets by 2024. The funding from HLD Associés will support these initiatives, allowing ba&sh to continue its evolution in the fashion industry.