Aya

Based in Saudi Arabia, and founded in 2024 by Munira Alkadi who is also the CEO and Abdulrahman Alammar who is the COO, Aya is a fashion technology company that provides an on-demand modest fashion platform. Aya is an internet marketplace platform focused on revolutionizing the modest fashion industry. Aya connects local manufacturers with real-time demand to produce the most popular and trend-driven styles. The firm use an on-demand video platform to bring these trends to life, catering to modest-wearing women both regionally and globally.

  In April 2026, Aya raised USD 7 million in Series A funding led by returning investor RAED Ventures, with participation from news investors Nuwa Capital, Sanabil Investments (PIF), Joa Capital, and Khwarizmi Ventures including other unspecified and individual investors. Aya's Series A funding is driven by its proven on-demand fashion model that identifies trends in minutes and launches products the same day, significantly reducing inventory risk and improving conversion rates. The company validated this approach in the abaya category across the GCC and now aims to scale into broader fashion verticals. The funds will be deployed to expand product categories, strengthen its technology-driven supply chain, and accelerate growth across the Gulf region.

Investor interest is underpinned by the rising demand for fast, data-driven fashion commerce in Saudi Arabia, aligned with Vision 2030's push to diversify the retail and e-commerce ecosystem.