Avazu Inc.

Avazu Inc. is a digital advertising technology firm that specializes in programmatic advertising solutions. Its advanced platform utilizes data analytics and machine learning to optimize online marketing efforts for clients across various industries. Founded in 2009 and headquartered in Shanghai, China, Avazu Inc.

operates a programmatic advertising platform that serves a diverse client base, including advertisers and media agencies. The company has undergone changes in its operational strategy to focus on enhancing digital marketing capabilities. Yi Shi, the founder and CEO, has led the company through its development. Most recently, in June 2017, Avazu Inc.

was acquired by DotC United Inc. for undisclosed financial terms, having raised a total of USD 48. 00 mn through a SERIES A funding round led by Gaorong Ventures. Avazu Inc.

specializes in digital advertising technologies, offering a comprehensive suite of products designed for optimizing online marketing efforts. Their core offering is a programmatic advertising platform that employs data analytics and machine learning to improve ad targeting and placement. The technology addresses specific challenges such as inefficient ad spending and low conversion rates, providing clients with actionable insights. Avazu's products are utilized across diverse markets, particularly in North America, Europe, and parts of Asia, catering to the growing demand for sophisticated digital marketing solutions.

Avazu Inc. generates revenue through a combination of subscription-based services and performance-driven advertising solutions. Clients pay for access to the advertising platform via tiered subscription models, which vary based on features and support. This structure allows advertisers to optimize their budgets in real-time based on data analytics.

Key services include targeted display advertising and mobile marketing solutions, tailored to reflect the complexity of managed campaigns, fostering direct relationships with businesses ranging from small startups to large enterprises. Looking ahead, Avazu Inc. aims to enhance its product offerings with the development of new advertising solutions designed to launch within the next 12 months. The company plans to expand its reach into emerging markets in Southeast Asia and South America by the end of 2018.

The recent funding of USD 48. 00 mn from the SERIES A round is expected to support these initiatives, enabling Avazu to invest in product development and market expansion strategies.