Automotive Color & Supply Corp.

Automotive Color & Supply Corp. is a US-based company specializing in the distribution of automotive and industrial coatings, offering a wide range of related supplies to various industries. Founded in 1951 in Fort Wayne, Indiana, Automotive Color & Supply Corp. focuses on distributing automotive and industrial coatings.

The company has not undergone any significant strategic pivots or changes in operations since its inception. As of November 2023, WILsquare Capital acquired the firm, although financial terms were not disclosed. Automotive Color & Supply specializes in the distribution of automotive and industrial coatings along with a comprehensive range of related supplies. Their core offerings encompass paints, primers, reducers, abrasives, fillers, and specialized tools designed for various applications across multiple industries.

These products serve sectors such as automotive collision repair, heavy-duty truck repair, recreational vehicle manufacturing, and marine and aviation refurbishment. The company maintains strategic partnerships with leading manufacturers, ensuring that its offerings meet the highest standards of quality and performance. It operates throughout Indiana, Illinois, and Ohio, effectively serving a diverse client base that includes automotive body shops, original equipment manufacturers, and industrial paint facilities. Automotive Color & Supply generates revenue primarily through B2B transactions, supplying products to various industry clients, including repair shops and manufacturers.

The transactional structure includes direct sales of their flagship products, such as IMPACT Performance Products, developed specifically for collision centers and recognized for their value and quality. Customers place orders based on specific needs, with delivery options that cater to timely project demands. The company offers customized inventory management services, facilitating a seamless supply chain for its clients. Pricing plans for the products reflect the quality and performance standards expected in the industry, although specific pricing details are not disclosed.

Following the acquisition by WILsquare Capital in November 2023, Automotive Color & Supply Corp. aims to support business growth and expansion. The company plans to enhance its product offerings and explore new geographical markets to extend its reach. Specific details regarding new product launches or targeted regions have not been disclosed, but the recent acquisition provides a foundation for initiatives aimed at sustaining and accelerating growth in the coming years.