Auric Beauty Products Pvt. Ltd.

Auric Beauty Products Pvt. Ltd. is a Mumbai-based company that specializes in high-quality makeup and skincare products for Indian women, focusing on both cosmetic appeal and skincare benefits. Auric Beauty Products Pvt.

Ltd. develops a variety of makeup and skincare offerings tailored for the daily needs of women in India. The company was acquired by TIW Private Equity in August 2019, with financial terms not publicly disclosed. The headquarters is located in Mumbai, India.

The founder's history is not detailed in available data. Auric Beauty Products Pvt. Ltd. specializes in a diverse array of makeup and skincare products designed to meet the daily needs of Indian women.

Their core offerings encompass facial makeup, including foundations, powders, and lip products, alongside skincare solutions such as cleansers, moisturizers, and serums. Each product aims to enhance beauty while addressing specific skincare issues, making them suitable for various skin types and preferences. The company markets its products primarily in India and has established a reputation for quality and effectiveness, catering to a customer base that values both cosmetic appeal and skincare benefits. The brand’s focus on innovation has led to the introduction of specialized products like the Alchemy line, which emphasizes natural ingredients and advanced formulations.

Auric Beauty Products Pvt. Ltd. reported a revenue of USD 3. 12 mn for the year 2023, with an EBITDA of USD -1.

33 mn. The company operates on a direct-to-consumer sales model, facilitating transactions primarily through their online platform. Customers can purchase individual items or take advantage of bundled products, reflecting competitive rates and premium quality. Notable products include the Alchemy By Aureana Active Enzyme Cleansing Gel and the Auric LongLast Kajal, positioned at various price points to accommodate a wide range of consumers.

Revenue is generated through one-time purchases and potential subscriptions for exclusive offers, enhancing customer loyalty and driving repeat business. Auric Beauty Products Pvt. Ltd. looks to expand its product line with new offerings, although specific upcoming launches have not been disclosed.

The company is also targeting growth in new markets, focusing on regional expansion beyond India, with plans to reach additional demographics by 2024. The acquisition by TIW Private Equity in August 2019 is expected to support these growth initiatives, although specific details on funding allocation were not provided.