Aurate New York

Aurate New York is a retailer specializing in sustainable fine jewelry, providing an extensive selection of ethically sourced engagement rings, wedding bands, and fashion jewelry that cater to the modern consumer's aesthetic preferences. Founded in 2014 in Washington, US, Aurate New York is dedicated to offering sustainable fine jewelry. The company was co-founded by Bouchra Darwazah, Bouchra Ezzahraoui, and Sophie Kahn. In June 2019, they raised USD 13 mn in Series A funding, led by BlueCrest Capital Finance, with participation from other investors including Arab Angel Fund and Drake Management.

The company has engaged in 2 deals to date. Aurate New York specializes in sustainable fine jewelry, offering a diverse range of products designed to meet the aesthetic and ethical preferences of modern consumers. Their core offerings include engagement rings, wedding bands, and various types of fine jewelry made from recycled materials and ethically sourced diamonds and gemstones. Their product line emphasizes durability and timelessness, appealing to customers who value both style and sustainability.

Aurate’s jewelry is crafted through a meticulous five-step testing process, ensuring high quality while maintaining a commitment to environmentally conscious practices. The brand primarily serves customers in the United States and Canada, targeting individuals looking for luxury jewelry without the high markups typically associated with fine jewelry collections. Aurate New York's revenue generation primarily comes from direct-to-consumer sales through their online platform, where customers purchase individual pieces of jewelry. Transactions are structured on a straightforward pricing model, with fixed costs for each product, allowing for transparency in purchases.

The company offers a range of items, with notable products including their lab-grown diamond engagement rings and the distinctive White Sapphire Tennis Necklace. Pricing for individual products varies, with offerings in various price ranges to cater to a wide customer base. By leveraging e-commerce, Aurate effectively connects with consumers who prioritize both quality and sustainability, reinforcing their market presence in the luxury jewelry sector. Aurate New York plans to leverage its recent Series A funding of USD 13 mn, raised in June 2019, to support the development and launch of new product lines, while expanding its market presence.

The company is targeting the expansion into new geographic regions, including potential entry into European markets by 2023. This growth strategy aligns with their commitment to sustainability and providing ethically sourced jewelry, aiming to meet the rising demand for responsible luxury products.