Audimas AB

Audimas AB is a Lithuanian retailer specializing in sportswear and active lifestyle apparel, offering a wide range of clothing and accessories designed to support various physical activities for men and women. Founded in 1931 and headquartered in Kaunas, Lithuania, Audimas AB focuses on providing quality activewear. The company has evolved its business strategy over the years but does not have notable pivots or mergers. Daiva Šulienė and Hardy Schulz currently lead the company.

In August 2018, LitCapital acquired a controlling 60% stake in Audimas AB, furthering its investment strategy. Audimas is a retailer specializing in sportswear and active lifestyle apparel, providing clothing and accessories for both men and women. Their offerings include jackets, jumpers, dresses, trousers, sports bras, and swimwear, as well as accessories like bags and merino wool items. The brand serves health-conscious consumers and fitness enthusiasts in multiple markets, with a strong presence in Northern and Eastern Europe, particularly Lithuania.

Seasonal collections and limited edition items are part of their strategy to attract both local and international customers seeking quality and style. In the most recent year, 2023, Audimas reported a revenue of USD 23. 56 mn and an EBITDA of USD -72,520. The company primarily generates revenue through direct-to-consumer sales via its online platforms and physical retail locations, fostering strong customer relationships and providing a seamless shopping experience.

Audimas AB plans to continue expanding its product offerings, with new designs in sportswear being launched in the coming seasons. The company is considering expansion into new geographic markets in Northern and Eastern Europe by 2025. Recent investments from LitCapital, following their acquisition in 2018, will support these initiatives, focusing on enhancing product development and market entry strategies.