Audigent

Audigent is a US-based data solutions provider that specializes in data activation, curation, and identity services, enhancing advertising effectiveness and personalization for its clients. Founded in 2016 by Brian Brater, Drew Stein, Matthew Griffiths, and Shelton Mercer, Audigent operates out of New York, US. The company has undergone strategic pivots to focus on data management and has raised a total of USD 19. 13 mn across multiple funding rounds, with the latest being a Venture Debt round of USD 5.

00 mn from SLR Digital Finance in December 2022. Audigent specializes in data activation, curation, and identity solutions, focusing on enhancing advertising effectiveness and personalization strategies for its clients. The company's offerings revolve around a robust data management platform that allows businesses to efficiently manage and utilize consumer data to optimize their marketing efforts. These solutions address critical use cases such as audience segmentation, targeted advertising, and performance tracking, serving brands, agencies, and publishers in sectors like retail, technology, and entertainment across North America and Europe.

Audigent generates revenue through a combination of subscription-based models and strategic partnerships, allowing clients to access features like audience analytics and campaign optimization tools via their data management platform. The pricing plans vary, offering tiered access based on service levels. This transactional model fosters long-term relationships with clients, who benefit from ongoing support and consultation services. In December 2022, Audigent raised USD 5 mn in Venture Debt funding from SLR Digital Finance, which will be utilized for further platform development.

The company is focused on designing new products and expanding into key markets, although specific product launches and geographic regions targeted for expansion have not been disclosed.