AudienceView Ticketing Corporation

AudienceView Ticketing Corporation specializes in providing a comprehensive ticketing platform that enhances event management and customer engagement for live-event organizations across various sectors. Founded in 2002 and headquartered in Toronto, Canada, AudienceView Ticketing Corporation operates a ticketing platform that serves live-event organizations. The firm was co-founded by Emily Newell and Kevin Kimsa, and is currently led by CEO Mark Fowlie. The company has successfully completed 5 deals, with the most recent deal occurring on November 3, 2016.

AudienceView's primary offering is a comprehensive ticketing platform designed to streamline event management, enhance customer engagement, and drive revenue growth for live-event organizations. The platform integrates functionalities like ticket sales, fundraising, customer relationship management (CRM), marketing, and analytics into one cohesive solution tailored for diverse sectors, including performing arts, live music, museums, and higher education. AudienceView’s products enable organizations to create and manage events, packages, and memberships while providing flexibility in pricing dynamics and real-time updates for ticketing. The platform serves various clients, including ticketing and box office managers, marketing professionals, and development leaders, ensuring that each organization has tailored controls to meet its unique needs.

Geographically, AudienceView markets its solutions mainly in North America, Europe, and select international markets, catering to a broad spectrum of live-event venues and organizations seeking to improve operational efficiencies and enhance patron experiences. AudienceView generates revenue primarily through a combination of subscription plans and transaction-based fees associated with its ticketing and event management services. The structured transactions typically involve clients subscribing to a tiered service model that includes access to the platform’s suite of features, with additional costs incurred for specific functionalities such as advanced analytics or customized marketing campaigns. Clients, which include educational institutions and cultural organizations, utilize the platform to facilitate ticket sales, with AudienceView processing significant volumes of transactions daily across multiple events.

The firm's flagship products encompass a robust event ticketing software that integrates fundraising capabilities and customer engagement tools, which are critical in driving client satisfaction and increasing repeat patronage. The revenue model is designed to support both Business-to-Business (B2B) partnerships and direct-to-consumer sales, allowing organizations to tailor their offerings based on their audience's needs. In November 2016, AudienceView Ticketing Corporation raised an undisclosed amount of growth funding led by new investor RUBICON Technology Partners. The company plans to utilize this funding to develop new product features designed to enhance customer experience and operational efficiency.

Additionally, AudienceView is targeting expansion into the European and Asia-Pacific markets by 2024, aiming to broaden its user base and improve accessibility for international clients.