Attention
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Attention - overview
Established
2021
Location
New York, NY, US
Primary Industry
Software
About
Established in 2021 and based in New York, US, BenWick Inc. , trading under the name Attention, operates as a developer of a software platform that offers artificial intelligence-based sales assistance solutions. The company was founded by its CEO, Anis Bennaceur, and CTO, Matthias Wickenburg. In March 2026, Attention raised USD 21.
6 million in venture funding led by RTP Global, with participation from Linea Ventures, Aglaé Ventures, Alven, and Eniac Ventures. The round was part of a larger USD 37. 56 million Series B funding. Attention provides a SaaS-based (AI) artificial intelligence platform, which is a CRM (customer relationship management) software platform that leverages a natural language processing framework to help sales teams, sales representatives, and sales leaders increase their revenue by managing sales leads and analyzing sales data.
The platform offers multiple features and solutions, like AI-generated email follow-up after every sale; coaching intelligence solutions; Integrations with sales tools like Zoom, Salesforce, and Hubspot; and many more. The company plans to utilize the March 2026 funding to expand its agentic offering and target larger enterprise revenue teams.
Current Investors
Eniac Ventures, Frst Capital, Liquid 2 Ventures
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Customer Relationship Management, Sales & Marketing Software
Website
www.attention.com/
Verticals
Artificial Intelligence, Big Data, Cloud Computing
Company Stage
Series B
Total Amount Raised
Subscriber access only
Attention - employee data
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