Attain Data

Attain Data delivers advanced consumer intelligence solutions that utilize live transaction data to optimize marketing effectiveness and achieve measurable business outcomes for clients in various sectors. Attain Data, founded in 2019 and headquartered in Chicago, US, specializes in consumer intelligence by leveraging live transaction data. The company was established by Dominic Bennett, Oshin Aivazian, and Pawan Kharbanda. In November 2022, Attain Data successfully completed a Series B funding round, raising USD 25 mn led by Mercato Partners, with participation from investors including Core Innovation Capital, Motivate Venture Capital, and Silicon Valley Bank.

Attain's core offerings encompass advanced consumer intelligence solutions that leverage live transaction data to enhance media effectiveness and drive measurable business outcomes. Their platform enables clients to utilize 100% self-reported demographic data, including age, race/ethnicity, and gender, allowing for the creation of tailored audience segments. This data-driven approach addresses challenges associated with unreliable metrics and broad audience targeting, ensuring that marketing efforts yield tangible results. Attain primarily serves businesses within the commerce, retail, and digital advertising sectors, focusing on clients who require precise insights to optimize their marketing strategies.

The company's services are marketed across various geographical regions, notably in North America and Europe, catering to a diverse clientele that includes both small and large enterprises. Attain generates revenue through a subscription-based model, offering clients access to their comprehensive suite of analytics tools and services. Clients can enter into partnerships that allow for ongoing access to real-time market insights and consumer behavior data. The company's flagship products include customized audience segmentation tools and performance measurement solutions, which assist businesses in refining their advertising strategies.

Transactions are structured to provide flexibility, catering to both B2B relationships and direct-to-consumer engagements. This model enables clients to derive maximum value from their investment in Attain's services while fostering long-term collaborations that benefit both parties. In November 2022, Attain Data raised USD 25 mn in Series B funding to enhance its workforce, focusing on engineering, marketing, and sales, and to invest in product research and development. The company plans to introduce new products to further improve its service offerings.

Additionally, Attain aims to expand its market presence, particularly targeting growth in regions across North America and Europe, with initiatives expected to roll out as development progresses.