Atrapalo

Atrápalo is an online platform specializing in travel and leisure services, including hotel bookings, flight reservations, and activity tickets, designed to enhance user experiences in various markets. Founded in 2000 in Barcelona, Spain, Atrápalo operates as a direct-to-consumer travel service. The company was co-founded by Manuel Roca and Nacho Giral, who also serve as the current CEOs. The firm has undergone strategic pivots to enhance its service offerings in response to market demands.

Atrápalo provides a comprehensive range of travel-related services, including hotel bookings, flight reservations, activity tickets, and travel packages. Targeting leisure travelers in Spain and international markets such as Argentina, Chile, and Mexico, the platform offers competitive pricing and tailored options to simplify the booking process for vacations. For the year 2022, Atrápalo reported a revenue of USD 97. 63 mn and an EBITDA of USD 2.

36 mn. The company generates income through commissions on bookings made via its platform, including direct-to-consumer sales and partnerships with service providers. Atrápalo aims to expand its service offerings and enter new markets to enhance user engagement. The company is exploring the launch of new travel packages and promotions aimed at both existing and new customers.

Future expansions are targeted towards additional Latin American countries by 2024, leveraging recent funding to enhance market entry strategies and broaden the scope of services provided.