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Established
1992
Location
Atlanta, GA, US
Primary Industry
Business Support Services
About
Atlanta Financial Associates, LLC is a financial services firm specializing in comprehensive wealth management, including financial planning, investment management, and tax strategies to assist clients in achieving their financial goals. Founded in 1992 and headquartered in Atlanta, US, Atlanta Financial Associates, LLC provides tailored wealth management solutions. In December 2020, the firm was acquired by Mercer Advisors Inc. , a portfolio company of Oak Hill Capital Partners.
The founder's history and details regarding previous ventures are not available. Atlanta Financial Associates, LLC offers a range of wealth management solutions that integrate financial planning, investment management, tax strategy, estate planning, and insurance services. Their approach is customized to meet the needs of individual clients, families, and businesses, focusing on high-net-worth individuals and business owners across the Southeastern and Northeastern United States. The firm operates on a fee-based revenue model, charging clients based on assets under management (AUM) or flat fees for advisory services.
This structure aligns their interests with those of the clients, facilitating long-term relationships and a steady revenue stream based on client portfolios. Following the acquisition in December 2020, Atlanta Financial Associates, LLC aims to leverage Mercer Advisors' resources for growth. Plans include launching new wealth management products and expanding services into additional geographic markets. Details on specific release dates or regions for expansion are yet to be disclosed, but the firm will utilize resources from the acquisition to support these initiatives.
Mercer Global Advisors Inc.
Business Support Services
Consulting Services, Financial Services
www.atlantafinancial.com
FinTech
Add-on
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Atlanta Financial Associates, LLC | - |
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