Athena Racing Limited
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Athena Racing Limited - overview
Established
2011
Location
-, -, UK
Primary Industry
Travel & Leisure
About
Based in the UK, Athena Racing Limited engages in competitive sailing, focusing on participation in the America's Cup and promoting the sport through the management of high-performance racing yachts and training programs. Athena Racing Limited, founded in 2011, operates in the competitive sailing sector, primarily centered on the prestigious America's Cup. The company has not undergone any major pivots or structural changes since its inception. Athena Racing is primarily engaged in the competitive sailing sector, focusing on participation in the prestigious America's Cup, the oldest international trophy in sports.
The company offers a professional sailing team that competes and promotes the sport globally through various initiatives. Their core offerings include the development and management of high-performance racing yachts, training programs for sailors, and partnerships with sponsors and other stakeholders in the marine and sports industries. The end user demographic includes professional sailors, marine technology enthusiasts, and sporting fans, predominantly in European markets, particularly the UK, Italy, and other countries with strong sailing traditions. Through strategic investments, Athena Racing aims to enhance the overall structure and stability of the America's Cup events, thereby attracting a broader audience and increasing participation levels in competitive sailing.
Athena Racing generates revenue through a combination of sponsorship agreements, partnerships, and participation fees related to the America’s Cup events. The company structures its transactions through direct partnerships with corporate sponsors who are interested in associating their brands with high-profile sailing competitions. Revenue streams are derived from agreements that provide visibility and promotional opportunities for sponsors during racing events. The firm also benefits from merchandise sales and potential licensing agreements related to their branded products and services.
Specific pricing structures for sponsorship deals or partnership packages are not disclosed, but they attract a range of partners from large multinational corporations to niche marine businesses, reflecting the diverse interests within the sailing and sporting community. In December 2025, Oakley Capital acquired a majority stake in Athena Racing Limited for GBP 13 million. This funding will support the development of new high-performance racing yachts and enhance their training programs. The company plans to expand its market presence in Europe, specifically targeting the UK and Italy by 2026, to attract more participants and sponsors for the America's Cup events.
Current Investors
Oakley Capital
Primary Industry
Travel & Leisure
Sub Industries
Professional Sports/eSports
Website
www.athenaracing.com
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Athena Racing Limited - financials
| Fiscal Year Ended | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Jun 30, 2021 | Jun 30, 2022 | Jun 30, 2023 | Jun 30, 2024 | Jun 30, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 3,864,187 | 10,252,668 | 18,155,434 | 20,616,335 | 14,764,985.784 | 30,077,643 | - | 83,317,064 | 30,122,319 | - | - | - |
| % Revenue Growth (YoY) | - | 165.3% | 77.1% | 13.6% | (28.4%) | 103.7% | - | - | - | - | - | - |
| EBITDA (USD) | (2,459,729) | (1,788,823) | (7,280,421) | (4,336,019) | 219,425.398 | (9,411,561) | - | 16,987,636 | (3,365,994) | - | - | - |
| Operating Income (USD) | (2,647,373) | (7,086,171) | (17,457,913) | (16,604,457) | (432,604.685) | (10,293,799) | - | 15,738,081 | (3,758,382) | - | - | - |
| Operating Margin | (68.5%) | (69.1%) | (96.2%) | (80.5%) | (2.9%) | (34.2%) | - | 18.9% | (12.5%) | - | - | - |
| % EBITDA Margin | (63.7%) | (17.4%) | (40.1%) | (21.0%) | 1.5% | (31.3%) | - | 20.4% | (11.2%) | - | - | - |
| NET Income (USD) | (1,200,823) | (13,611,423) | (12,570,937) | (13,822,499) | 371,838.291 | (3,622,173) | - | 17,487,008 | (2,409,251) | - | - | - |
| % Net Margin | (31.1%) | (132.8%) | (69.2%) | (67.0%) | 2.5% | (12.0%) | - | 21.0% | (8.0%) | - | - | - |
Athena Racing Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Athena Racing Limited | - |
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