Assurely

World Trade Labs, Inc. , trading under the name Assurely is a US-based company specializing in innovative insurance solutions tailored for evolving industries. Their offerings include customized embedded insurance products designed for diverse business needs, providing flexible coverage options for clients. Founded in 2012 Assurely is based in the US.

Assurely specializes in developing and distributing market-driven insurance products designed to cater to the needs of evolving industries and innovative businesses. Their primary offerings include embedded insurance solutions tailored for specific business needs, insurance products for various commercial applications, and customized product development services. These products aim to address gaps in traditional insurance by providing flexible and quickly deployable coverage options that cater to specific client requirements. Assurely serves a diverse clientele, including startups, small to medium-sized enterprises, and larger organizations across various sectors such as technology, real estate, and consumer services.

The geographical markets for these products extend beyond their home base, reaching clients in multiple regions, including North America and select international markets. Assurely generates revenue through a structured transaction model that incorporates direct-to-consumer and business-to-business approaches. Clients engage with the company primarily through personalized partnerships, allowing for tailored solutions that meet specific insurance needs. The transaction process involves clients selecting appropriate insurance products based on their requirements, leading to customized pricing structures that reflect the unique value of each offering.

Assurely's product suite includes specialized options such as Directors and Officers (D&O) insurance for private companies and residential security deposit replacement products. These offerings are designed to enhance customer experience while ensuring that clients receive adequate coverage for their business operations. The revenue model is further supported by ongoing client engagement and the potential for upselling additional insurance products as client needs evolve. The company is targeting expansion into new markets, particularly focusing on broader reach within North America and select international regions.

These initiatives are expected to be rolled out throughout the next few years as the company enhances its offerings and market presence. In June 2025, Equal Parts, a portfolio company of Equal Ventures and Max Ventures acquired Assurely from Scout Ventures.