Ascendant

Based in Utah, US, and founded in 2020 by co-founders JL Needham, Cameron Fredrickson, and Michelle Kartchner, Ascendant is a provider of consumer brand management services that helps businesses optimize for scale, from venture development to turning ideas into successes. In October 2023, Ascendant raised funding from investor Decathlon Capital Partners. The company offers product development and supply chain management, meticulously attending to product design, packaging, and production. Ascendant also offers marketing services for online channels like Amazon.

Ascendant offers several partnership structures to brand owners, including acquisition for those ready to exit their business or collaboration while retaining ownership for those seeking to contribute to their brand's growth. The company also supports business growth, especially in online channels, through investment and collaboration. The company plans to use the October 2023 funding to support the revenue growth of its portfolio brands and expansion.