AS Beauty Group LLC

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AS Beauty Group LLC - overview

Established

2019

Location

New York, NY, US

Primary Industry

Consumer Products

About

AS Beauty Group LLC is a New York-based company specializing in innovative beauty and personal care products, focusing on skincare and cosmetics that enhance user experience and effectiveness. Founded in 2019 and headquartered in New York, AS Beauty Group LLC develops a diverse range of beauty products tailored to meet the needs of various consumer segments. The company was established by individuals with a strong background in the beauty industry, aiming to address specific skincare challenges. AS Beauty Group LLC specializes in a range of beauty products that cater to the evolving needs of consumers in the personal care sector.


The company focuses on innovative formulations that enhance skincare and cosmetic routines, emphasizing efficacy and user experience. Their core offerings include skincare creams, serums, and a variety of cosmetic items designed to meet specific beauty challenges, such as hydration, anti-aging, and skin repair. Targeting diverse customer segments, AS Beauty serves both individual consumers and retail partners, forming a robust client base across various demographics. Geographically, AS Beauty’s products are strategically marketed in North America and select countries throughout Europe, ensuring broad accessibility and a focus on quality in their distribution channels.


AS Beauty Group LLC generates revenue through a multi-faceted transaction structure that includes wholesale distribution to retailers and direct sales to consumers. The company engages in B2B partnerships with beauty retailers, allowing them to feature AS Beauty products in their stores. Additionally, AS Beauty offers direct-to-consumer sales via its online platform, providing customers with a streamlined purchasing experience. While specific pricing details are not disclosed, the revenue model is supported by a combination of flagship skincare and cosmetic lines that appeal to a wide audience.


This approach not only maximizes market penetration but also fosters brand loyalty among its customer base. AS Beauty Group LLC plans to introduce new skincare and cosmetic products in the upcoming year, with a focus on innovations designed to address emerging consumer preferences. The company is evaluating opportunities to expand its market presence in Europe and Asia by 2025, leveraging recent funding to facilitate this growth. Investment from their latest funding round will be used to enhance product development and marketing efforts to support these new market entries.


Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene

Website

www.asbeautyco.com

Verticals

Manufacturing

Total Amount Raised

Subscriber access only

AS Beauty Group LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedCover FX Skincare Inc.-

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