Art of Time

Art of Time is a luxury watch retailer based in India, offering a curated selection of high-end timepieces from renowned global brands, catering to affluent consumers and watch enthusiasts. Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, Art of Time specializes in luxury watches and has its headquarters in Mumbai, India. The company has executed 1 deal, with its most recent being a Secondary Stock Purchase in Series B funding amounting to INR 1. 75 billion on October 3, 2025, from Plutus Wealth Management.

Art of Time is a premier retailer specializing in a curated selection of luxury timepieces from renowned brands such as Cartier, IWC Schaffhausen, Panerai, Piaget, and Omega. The company’s core offerings include rare and crafted watches, with a particular emphasis on one of the largest collections of Cartier timepieces available in India. Art of Time caters to a diverse clientele, including watch enthusiasts and collectors seeking exclusive and limited-edition models. Their product range not only encompasses automatic and hand-wound watches but also includes quartz movements, catering to various consumer preferences.

The company primarily serves the Indian market, with a flagship store located in Mumbai, and targets affluent consumers interested in horological excellence and craftsmanship. Art of Time generates revenue through direct sales of luxury watches to consumers, leveraging its established relationships with major watch brands. The transaction structure is characterized by B2C sales, where individual customers purchase timepieces directly from the boutique. Pricing for the watches varies significantly based on brand and model, with flagship items priced in the millions, such as the Baignoire watch from Cartier and the BIG PILOT’S WATCH PERPETUAL CALENDAR from IWC Schaffhausen.

The company's revenue model is bolstered by offering exclusive pieces and limited editions, drawing in customers willing to invest in high-value luxury items. Overall, the retail strategy emphasizes personalized service and high-quality products to enhance customer satisfaction and loyalty. In October 2025, Art of Time raised INR 1. 75 billion in Series B funding from new investor Plutus Wealth Management, with participation from individual investors.

The funding will be used to expand its stores and improve its team, technology, and inventory, while launching the CIRCA concept. Going forward, the company aims to enhance its market presence by introducing new luxury watch collections and exploring additional geographic markets to reach a broader affluent clientele.