Art.com Inc.

Art. com Inc. is a leading online platform specializing in wall art, offering a vast selection of prints and decorative pieces from various artists, designed to enhance personal and commercial spaces. Founded in 1998 and headquartered in Emeryville, California, Art.

com Inc. is an online marketplace for art prints and wall decor. The company has undergone pivotal changes in its business model and was acquired by Walmart in December 2018, with the acquisition expected to be finalized by early 2019. The CEO is Oumeima Ayachi, who has a background in leading e-commerce initiatives.

The company has secured a total of USD 6. 25 mn across funding rounds, with the latest being a Series C round led by Stripes, which took place on December 6, 2018. Art. com primarily offers a comprehensive selection of wall art, including framed prints, canvas art, paintings, posters, and other decorative pieces designed to enhance interior spaces.

The platform showcases millions of high-quality art prints sourced from established and emerging artists, catering to varying aesthetic tastes. Customers can easily navigate this extensive collection, benefiting from handcrafted finishing options such as custom frames and stretched canvas prints, which ensure that the art is ready for display upon purchase. The company serves individual consumers personalizing their homes and businesses looking to enhance their office environments, primarily marketing its products in the United States while extending outreach to international customers through online platforms. Art.

com generates revenue primarily through direct-to-consumer sales, offering its products on an e-commerce platform where customers can browse and purchase art online. The company’s transaction structure centers on individual sales of wall art, with an emphasis on upselling framing and finishing options that complement the art pieces. The pricing strategy aims to provide customers value, offering products at approximately 40% less than traditional custom framing shops. The model also encourages customer engagement through promotional offers, such as discounts for first-time buyers or for purchases exceeding certain amounts, reflecting a commitment to accessible pricing while maintaining high-quality craftsmanship across its offerings.

Following the acquisition by Walmart, Art. com plans to leverage the resources and distribution capabilities of its parent company to expand its reach and product offerings. The financial backing from the recent Series C funding round will support the development of new art products and enhancements to its online platform. The company is also looking to enter new geographic markets, aiming to reach customers outside the U.

S. by 2020.