Arketa
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Arketa - overview
Established
2020
Location
New York, NY, US
Primary Industry
Software
About
Based in California, US, and founded in 2020, Sutra Fitness, Inc. doing business as Arketa provides tools for fitness instructors which help them to start an online business. In June 2025, Arketa raised USD 15 million in series A funding led by returning investor Inspired Capital Partners, with participation from other returning investors First Round Capital, Y Combinator, Amity Ventures, and Velvet Sea Ventures. The company was founded by Josh Archer and Rachel Lea.
The company offers a digital tool that helps fitness instructors to offer hot classes, events, retreats, on-demand libraries, and group classes. Additionally, the firm helps in creating courses and digital products with ease as well as facilitates easy appointment booking and private sessions. Furthermore, the company helps in client management, payments, and point of sale (POS). The various industries firm serve fitness, yoga, barre, pilates, health, wellness, etc.
The company plans to utilize the June 2025 funding to speed up product development and strengthen its standing in the boutique fitness software industry.
Current Investors
First Round Capital, Y Combinator, Amity Ventures
Primary Industry
Software
Sub Industries
Education & Training Website, Fitness & Wellness Facilities, Web Development, Education & Training Software
Website
www.arketa.com
Verticals
Mobile Apps
Company Stage
Series A
Total Amount Raised
Subscriber access only
Arketa - employee data
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