Ariika

Based in Cairo, Egypt, and founded in 2016 by Khaled Attallah, Ariika is a direct-to-consumer, digital-led home and decor brand that creates and curates modern, simple, unique, and affordable products and makes them accessible online and offline. In November 2024, Ariika raised USD 3 million in series A funding co-led by new investor CI Venture Capital and returning investor Beltone Capital. The company operates in Cairo, Egypt and exports to multiple markets around the globe including Saudi, UAE, Iraq, Germany and Australia. The company offers an extensive and diverse product range, catering to various aspects of home and outdoor living.

From handmade home accessories like bean bags, pet beds, travel comfort, and pet seating to luxury bed and bath linens, Ariika offers a wide selection of product lines for beach, garden, home, pet, or travel-related items. The business uses high-grade fabrics and materials to ensure a premium comfort experience for its customers. Additionally, the firm offers a risk-free trial period of 30 days, allowing customers to try their products and make an informed decision. The company plans to use the November 2024 funding to expand locally by developing its portfolio and go-to-market strategies, while strengthening its presence in its two regional markets, KSA and Iraq by 2025.