Arcube Limited

Founded in 2022 and based in Manchester, UK, Lyte IB Works Pvt Ltd, dba Arcube, develops post-flight software that enables airlines to convert loyalty miles into personalized ancillaries. Prithveesh Reddy (CEO) and Harvey Lowe (COO) are the co-founders of the company. In January 2025, Arcube Limited raised GBP 1. 2 million in seed funding co-led by new investors 216 Capital, Fuel Ventures, and Oxford Capital Partners, with participation from individual investors.

Arcube offers a post-flight experience software that enables airlines to enhance passenger loyalty through personalized ancillaries. This platform allows passengers to convert their loyalty miles into tailored ancillaries for future bookings after their flight, addressing the issue of infrequent flyers who often feel their loyalty points are underutilized. By integrating advanced AI algorithms that analyze extensive passenger data from bookings to transaction histories, the firm provides real-time, individualized recommendations to airlines, thereby improving customer engagement and driving repeat business. The company’s services are designed for airlines globally, with partnerships including a two-year collaboration with Etihad Airways that has facilitated enhanced customer satisfaction and revenue growth.

The company generates revenue primarily through strategic partnerships with airlines and subscription-based access to its software services. The revenue model is structured around B2B transactions, where airlines utilize Arcube’s technology to offer personalized ancillaries to their passengers, leading to increased customer retention and loyalty. The company plans to use the January 2025 funding to expand operations and its development efforts.