Archetype Agency Limited

Archetype Agency Limited is a communications agency dedicated to building compelling brands through a unique blend of creativity, behavioral science, and human insight. Founded in 2019 by Brad Price, Brian Belardi, and Katerina Tkachenko, Archetype Agency Limited specializes in brand development and integrated marketing strategies. The agency is headquartered in London, UK, and operates in key markets across North America, Europe, and Asia. Archetype is a communications agency that focuses on building magnetic brands through a blend of human instinct, behavioral science, and creativity.

Its core offerings include brand strategy, storytelling, and integrated marketing solutions designed to elevate brands in a crowded marketplace. The agency serves a diverse client base that includes startups and established companies, providing them with the tools to communicate effectively and connect authentically with their target audience. Archetype operates in multiple geographical markets, including North America, Europe, and Asia, enabling it to address the unique needs of clients across various cultural contexts and industry sectors. The agency's approach is characterized by a commitment to simplifying complex narratives, which allows clients to better engage with their audiences and drive meaningful change.

Archetype's revenue model is primarily based on B2B transactions, where it collaborates with brands to develop and execute marketing strategies. The agency structures its transactions through partnership agreements and project-based contracts, facilitating access to tailored services that meet the specific needs of each client. Pricing plans are designed to reflect the complexity and scope of projects, with fees tied to the specific services rendered, such as brand consulting, content creation, and digital marketing campaigns. Flagship services include comprehensive brand strategies and storytelling initiatives that have positioned Archetype as a leader in tech storytelling and brand elevation.

Through its multifaceted service offerings, the agency generates revenue by enhancing the visibility and impact of its clients' brands in a dynamic global market.