APPRL Fashion AB

APPRL Fashion AB is a digital marketing platform that connects brands with influencers, enhancing their marketing strategies through effective collaborations and comprehensive analytics tools. Founded in 2014 in Stockholm, Sweden, APPRL Fashion AB provides a platform for brands to manage influencer marketing campaigns. In July 2021, the company was acquired by Klarna Bank AB from EIT Digital, Spintop Ventures, and Backstage Invest. The firm has completed a total of 6 deals, with the most recent transaction occurring on July 27, 2021.

The company has raised a total of EUR 2. 20 mn, with the latest funding round being a Grant of EUR 0. 070 mn from EASME. APPRL specializes in providing a comprehensive platform that empowers brands and businesses to enhance their digital marketing efforts through influencer collaborations.

Their core offerings include tools for influencer discovery, campaign management, and performance analytics, enabling users to identify and engage with relevant influencers effectively. The platform caters to a diverse clientele ranging from small startups to large enterprises across industries such as fashion, health, and beauty, predominantly in North America and Europe. In the most recent fiscal year of 2023, APPRL reported revenue of EUR 6,480,732. 70 with an EBITDA of EUR -1,976,193.

70. The company generates revenue through a subscription-based model, offering various pricing tiers that align with different business needs, allowing brands to manage their influencer marketing efforts effectively. APPRL plans to leverage its recent funding to enhance its platform capabilities and expand into new markets, particularly targeting growth in North America and Europe by the end of 2024. The company is focused on launching new products designed to improve user experience and analytics, thus facilitating more effective influencer collaborations.