AppLovin Corporation
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AppLovin Corporation - overview
Established
2012
Location
Palo Alto, CA, US
Primary Industry
Marketing/Advertising
About
Based in California, US, and founded in 2012, AppLovin Corporation enables developers to market, monetize, analyze and publish their apps. It was founded by its CEO, Adam Foroughi, and Vice President of Product, Andrew Karam, as a company that operates in the mobile gaming user acquisition and monetization space and eventually they expanded the company to offer a single, comprehensive platform that gives developers the ability to connect with consumers around the globe. In 2018, the company launched its own mobile gaming division, Lion Studios, which operates as a game publisher for game developers. While the company is headquartered in Palo Alto, US, it has expanded to 14 offices around the world, in cities including San Francisco, US, New York, US, Dublin, Ireland, Beijing, China, Tokyo, Japan, Seoul, Korea, and Berlin, Germany.
In July 2018, AppLovin Corporation agreed to terms on an investment from KKR. AppLovin Corporation's main field of activity is online advertising in apps on mobile devices. The company offers AppDiscovery, the company's product that uses machine learning and predictive algorithms to help developers match their apps with the right users who want to download and engage with them, then deliver those users at scale. AppLovin also offers MAX, a technological platform that helps maximize the monetization and growth of the developers' mobile apps with in-app bidding.
Through AppLovin's mobile gaming division, Lion Studios, AppLovin also publishes and finances games that are developed by game developers. As of February 2021, AppLovin Corporation plans to expand its global technology platform as it agrees to acquire Adjust, a global mobile app measurement and marketing company.
Current Investors
Streamlined Ventures
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software, Sales & Marketing Software
Website
www.applovin.com
Verticals
AdTech, Artificial Intelligence, Mobile Apps
Company Stage
Mature
Total Amount Raised
Subscriber access only
AppLovin Corporation - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Adjust GmbH | - | ||||||||
| Add-on, Trade Sale | Completed | Machine Zone, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | Redemption Games, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | SafeDK Mobile LTD | - | ||||||||
| Add-on, Trade Sale | Completed | MAX by AppLovin | - |
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