Appcast, Inc.

Appcast, Inc. is a US-based recruitment marketing technology company that enhances candidate acquisition using programmatic advertising solutions. Its innovative platform automates job ad distribution, optimizing employer reach and engagement. Founded in 2012 in Lebanon, US, Appcast specializes in recruitment marketing technology.

The company was acquired by StepStone ASA in July 2019 for EUR 70 million, gaining resources to expand its intelligent recruiting tools. CEO and founder Christian Forman leads the company, which has secured 4 deals, with total funding of EUR 5 million. Appcast offers a suite of recruitment marketing technology solutions designed to optimize candidate acquisition. Its flagship product, AppcastOne, automates job ad distribution across over 30,000 sites, engaging passive candidates while charging employers only when candidates apply.

Additional services, like Appcast Brand Ads, enhance recruitment efforts through targeted social media campaigns, helping clients reach candidates across 138 countries and over 60 local job boards. Appcast operates on a performance-based revenue model, generating income through programmatic ad placements. Clients benefit from simplified billing into a single invoice, resulting in cost-per-hire reductions of up to 50%. Revenue comes from service fees related to job ad distribution and professional services, including brand strategy and creative solutions, aligning pricing with clients' hiring goals.

Following its acquisition in July 2019, Appcast plans to leverage the support from StepStone ASA to enhance its intelligent recruiting tools. Future initiatives include the development of new products, although specific launch dates have not been disclosed. The company aims to expand into new geographic regions, focusing on enhancing its presence in Europe and beyond. The recent funding will assist in these strategic expansions and product developments.