Pulsar Gaming Gears.

Based in Gyeonggi-do, South Korea, and founded in 2020, AplusX inc. , doing business as Pulsar Gaming Gears. , is a company specializing in innovative technology solutions that enhance user engagement and operational efficiency across diverse industries, including digital marketing and data analytics. AplusX inc.

focuses on providing tailored software solutions for various business needs. The company has successfully completed 2 deals, with its most recent funding round in November 2025, where it raised KRW 11. 5 billion from Infinitum Partners. The CEO of AplusX is Geon-hee Shim.

AplusX specializes in innovative technology solutions designed to enhance user engagement and operational efficiency across various industries. The company's core product offerings include advanced software solutions tailored for digital marketing, customer relationship management, and data analytics. These products aim to solve critical challenges faced by businesses, such as optimizing customer outreach, improving sales conversion rates, and leveraging data for strategic decision-making. AplusX primarily serves a diverse clientele, including small to medium-sized enterprises and large corporations across sectors like retail, finance, and technology, with solutions marketed in North America, Europe, and parts of Asia.

AplusX generates revenue through a multi-faceted transaction structure, engaging with clients via direct sales and subscription-based models. The company offers different pricing plans tailored to meet the varying needs of its clientele, which include tiered subscription services for access to flagship software products. Clients typically engage in annual or monthly contract agreements, ensuring consistent revenue flow. Additionally, AplusX fosters partnerships with retailers and wholesalers to expand the reach of its innovative solutions, enhancing the overall customer experience, and supporting both B2B and direct-to-consumer transactions.

In November 2025, AplusX inc. raised KRW 11. 5 billion in venture funding, which will be allocated towards the development of new products and expansion into new markets. The company plans to release additional software solutions aimed at improving customer engagement by mid-2026.

Furthermore, AplusX aims to expand its presence in Southeast Asia and South America by the end of 2026, leveraging the recent investment to support these initiatives.