Anastasia Beverly Hills, LLC

Anastasia Beverly Hills is a prominent beauty company specializing in high-quality makeup products and cosmetics, renowned for its innovative brow and lip products that enhance individual beauty and cater to a diverse clientele. Founded in 1997 in Beverly Hills, US, Anastasia Beverly Hills (ABH) offers a range of beauty products focusing on makeup essentials. The company was established by Anastasia Soare, who has been pivotal in its growth. In June 2018, TPG Capital acquired a minority stake in the firm for USD 1.

35 billion through a BUYOUT, which included USD 700 million in equity. Anastasia Beverly Hills specializes in high-quality cosmetics and beauty products, offering essential makeup items such as brow products, lip cosmetics, eyeshadows, and face makeup. Their acclaimed products, including Brow Wiz® and DIPBROW® Pomade, are designed for precision and ease of use. ABH also provides foundations, concealers, and blushes enriched with skin-nourishing ingredients, available in North America, Europe, and Asia through direct-to-consumer and retail partnerships with major beauty retailers.

Anastasia Beverly Hills generates revenue through direct sales and retail partnerships, focusing on both B2C and B2B transactions. The company reported an EBITDA of USD 200,000,000 for the year 2018, driven by individual product sales and promotional offerings targeting everyday consumers and professional makeup artists. Anastasia Beverly Hills plans to leverage recent funding from TPG Capital for strategic growth initiatives. Their focus includes launching new products and expanding into new geographic markets, particularly in Europe and Asia by 2022.

The recent acquisition supports these initiatives, positioning ABH for enhanced brand visibility and market penetration.