AnalyticsIQ Corporation

AnalyticsIQ Corporation, based in the US, delivers advanced predictive marketing data solutions that empower businesses to optimize their customer engagement strategies and improve marketing effectiveness. AnalyticsIQ Corporation, founded in 2007, operates from Atlanta, US, and specializes in analytics-driven marketing solutions. The company has completed one deal, with a most recent transaction date set for June 30, 2025. The founder's history is not specified.

AnalyticsIQ specializes in providing comprehensive people-based marketing data solutions through its flagship products: PeopleCore, BusinessCore, and Connection+. PeopleCore offers over 1,500 predictive B2C marketing data points, allowing businesses to understand consumer behaviors and preferences. BusinessCore delivers powerful B2B data, providing insights into the motivations and profiles of businesses and leaders, which facilitates effective marketing strategies. Connection+ bridges personal and professional data, giving clients a complete view of their audiences through integrated B2B2C linkage.

These products serve clients across industries such as automotive, financial services, healthcare, and retail, particularly in North America, Europe, and select Asian markets. AnalyticsIQ generates revenue through a subscription-based model, licensing its predictive data and analytics to clients in both B2B and B2C markets. The company provides tailored data solutions that enable clients to conduct targeted marketing campaigns, develop new products, and improve customer experiences. Transactions typically involve annual or multi-year licensing agreements, where clients pay for access to specific data sets and analytics tools, particularly related to PeopleCore and BusinessCore.

The pricing structure varies based on product offerings, fostering long-term partnerships that facilitate ongoing access to updated data and insights. In June 2025, Alliant Cooperative Data Solutions, LLC, a portfolio company of Inverness Graham Investments, agreed to acquire AnalyticsIQ Corporation, although financial terms of the transaction were not disclosed. This acquisition is aimed at strengthening Alliant's capabilities and expanding its workforce. While the details of new products or specific markets for expansion are not provided, the acquisition aligns with enhancing operational efficiency and market presence.