Analytics Media Group

Analytics Media Group specializes in providing measurement solutions that enhance television advertising effectiveness, using advanced analytics to deliver real-time insights on ad performance across diverse platforms. Founded in 2013 and headquartered in New York, US, Analytics Media Group focuses on delivering innovative measurement solutions for television advertising. The company was acquired by Dolan Family Ventures in November 2016, with no financial terms disclosed. The firm has completed one deal to date.

Analytics Media Group offers a comprehensive suite of measurement solutions aimed at improving the effectiveness of television advertising. Their offerings include creative assessment, audience measurement, and media attribution tools that provide real-time insights into ad performance across linear and streaming platforms. The company has exclusive access to 83 million smart TVs and set-top boxes, enabling them to track various metrics such as creative effectiveness and audience attention. Their solutions primarily cater to brands, advertising agencies, and network operators in the United States and have expanded into international markets to meet the needs of global advertisers.

Analytics Media Group operates on a subscription-based revenue model, allowing clients access to advanced measurement tools and analytics dashboards. Companies partner with Analytics Media Group to utilize their data analytics capabilities, gaining insights into ad campaign effectiveness. Clients pay based on the scale of analytics required, with options for customized solutions tailored to their specific advertising needs. Their flagship services, including creative assessment and audience measurement, are pivotal to their revenue model, fostering ongoing relationships with various brands and agencies.

Following its acquisition in November 2016, Analytics Media Group intends to bolster its product offerings and expand geographically. The company plans to launch new products focused on enhancing measurement solutions by the end of 2024. They are targeting expansion into markets in Europe and Asia, aiming to establish a presence in key advertising hubs. The recent acquisition funding will be utilized to support these growth initiatives, particularly in developing innovative tools and entering new markets.