Amuse Corporation
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Amuse Corporation - overview
Established
2017
Location
Seongnam, Gyeonggi-do, South Korea
Primary Industry
Consumer Products
About
Amuse Corporation develops and markets premium vegan cosmetics, focusing on innovative makeup solutions designed for diverse applications. Their products cater to both individual users and professionals, emphasizing sustainability and quality. Founded in 2017 and headquartered in Seongnam, South Korea, Amuse Corporation specializes in cosmetics. The company has experienced a significant milestone, raising KRW 10.
5 billion in Series A funding on February 17, 2022, attracting investors such as CJ Olive Young, Delivery Hero Ventures, and Mirae Asset Capital. The company was co-founded by Arthur Lener, Heinrich Karageorgou, and Kristina Ejsing, and is currently led by CEO Roshi Motman. Amuse has completed a total of 1 deal, with its latest funding round contributing to a current valuation of KRW 55. 1 billion.
Amuse specializes in premium makeup products, offering a diverse range of cosmetics tailored for various applications. Notable offerings include the Flora Eye Palette and limited-edition collaborations featuring brands such as Hello Kitty. Their products are marketed as vegan and environmentally sustainable, appealing to an eco-conscious customer base. Amuse operates in multiple markets, including South Korea and Japan, expanding its reach to consumers and beauty professionals seeking high-quality, ethically produced makeup solutions.
In the most recent year, Amuse reported revenue of KRW 38,168,144. 30 and an EBITDA of KRW 1,922,527. 70. The company generates revenue primarily through direct-to-consumer sales via its official online store and partnerships with retailers, focusing on one-time purchases rather than subscription models.
The pricing reflects the premium nature of their offerings, allowing for individual purchases that enhance customer engagement. Amuse Corporation plans to leverage the KRW 10. 5 billion raised in Series A funding to enhance product development and promote awareness of its vegan cosmetics. The company is designing upcoming products aimed at launching in new markets, with specific targets for expansion in regions such as Southeast Asia and North America by 2024.
The recent funding will bolster these initiatives and support the company's strategic growth objectives.
Current Investors
Delivery Hero Ventures, Mirae Asset Capital, CJ Olive Young
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.amusemakeup.com
Verticals
E-commerce
Company Stage
Series A
Total Amount Raised
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