Simple Life

AM Apps Ltd develops innovative health and weight loss solutions through its AI-driven application, Avo™, which personalizes user experiences and promotes sustainable lifestyle changes for improved wellness and nutrition. Founded in 2019 by Mike Prytkov, AM Apps Ltd is headquartered in Limassol, Cyprus. The company focuses on health and weight loss coaching through its AI application, Avo™. In September 2025, Simple Life raised USD 35 million in series B funding led by new investor Hartbeat Ventures, with participation from another new investor Liquidity Capital.

AM Apps Ltd offers a health coaching service via its application, Avo™, which creates personalized daily action plans based on user-specific energy levels and health needs. This approach encourages sustainable weight loss without calorie counting and focuses on behavioral change. Features include real-time insights, daily check-ins, and tailored intermittent fasting schedules, catering to users across North America, Europe, and parts of Asia who seek effective health solutions. In 2022, AM Apps Ltd reported a revenue of EUR 26.

5 million, with an EBITDA of EUR -1. 79 million. The company generates revenue primarily through a subscription model that offers both free and premium tiers, allowing clients to access essential features and additional insights depending on their subscription choice. Following its Series A funding round in December 2020, AM Apps Ltd plans to utilize the EUR 4.

1 million raised to expand its product offerings and market reach. In September 2025, AM Apps Ltd. raised USD 35 million in series B funding led by Hartbeat Ventures, with participation from Liquidity Capital. The company plans to utilize the September 2025 funding for artificial intelligence development acceleration and retention improvement.