Allwyn AG

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Allwyn AG - overview

Established

2012

Location

Lucerne, -, Switzerland

Primary Industry

Travel & Leisure

About

Allwyn AG, based in the Czech Republic, is a multi-national lottery operator renowned for offering innovative lottery and sports betting services globally, ensuring secure and responsible gaming experiences. Founded in 2012 and headquartered in Prague, Czech Republic, Allwyn AG operates in the lottery sector, providing various gaming solutions. The company has engaged in four significant deals since its inception. In a recent strategic move, Apollo Global Management participated in a GROWTH funding round, raising EUR 500.


000 mn, which represents the total amount raised by the company. Allwyn operates primarily as a leading multi-national lottery operator, providing a comprehensive range of lottery and sports betting services across various geographical markets, including the United States, the United Kingdom, Greece, Cyprus, Austria, and the Czech Republic. Their core product offerings encompass state-run lottery operations, sports betting, and innovative gaming solutions designed to enhance player engagement while ensuring responsible gaming practices. Allwyn's services aim to address the demand for secure, entertaining, and socially responsible gaming experiences, which cater to a diverse customer base that includes both individual players and state governments.


The company leverages extensive distribution channels, with thousands of points of sale established in each region, ensuring accessibility and convenience for end users. Allwyn’s revenue model is grounded in partnerships and direct sales to consumers through a network of retail points and online platforms. The company engages in licensing agreements and collaborative partnerships with state-run lotteries, facilitating a transaction structure that typically involves revenue sharing based on ticket sales and gaming activity. In the most recent year, Allwyn reported a revenue of EUR 3,678.


86 mn and an EBITDA of EUR 1,059. 55 mn, generated through ticket sales, subscription-based models, and potential advertising revenues associated with gaming activities. Allwyn AG's future growth strategy includes the development and launch of new products, with plans to expand into additional regions. The company is targeting new markets to enhance its global footprint.


The proceeds from the recent GROWTH funding round will be utilized to support these initiatives, particularly focusing on new product offerings and market expansions. In September 2025, Allwyn AG, a portfolio company of Emma Capital and KKCG, agreed to acquire an approximately 62. 3% majority stake in PrizePicks from AMJ Capital, Parlay Capital Holdings, Phoenix Capital Ventures, Astralis Capital, 305 Ventures and The Player's Impact for an upfront payment of USD 1. 6 billion.


Current Investors

Apollo , KKCG, Emma Capital

Primary Industry

Travel & Leisure

Sub Industries

Casinos & Gambling, Gaming

Website

www.allwyn.com/

Verticals

Mobile Apps

Total Amount Raised

Subscriber access only

Allwyn AG - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedPrizePicks-
Add-onAnnouncedNovibet-
Sale to ManagementCompletedAllwyn AG-
Add-onCompletedCamelot LS Group-
GrowthCompletedAllwyn AG-

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