AllTrails, Inc.

AllTrails, Inc. is a digital platform dedicated to outdoor enthusiasts, offering expertly verified trail guides and maps for hiking, camping, and running, simplifying access to outdoor adventure information. Founded in 2010 and headquartered in San Francisco, US, AllTrails, Inc. provides a platform for trail exploration.

The company has undergone significant growth and received a notable investment of USD 150 mn from Permira in November 2021, coinciding with its Secondary Buyout funding round. Ron Schneidermann serves as the CEO, leading the company through its strategic developments. AllTrails has completed a total of 6 deals to date, with its latest funding round being the investment from Permira, which encompassed all the total capital raised. AllTrails offers a comprehensive digital platform that serves outdoor enthusiasts by providing expertly verified trail guides and maps for hiking, camping, and running.

The core product is the AllTrails app, which features a wide range of trails complete with user-generated reviews, offline maps, and navigation tools that include wrong-turn alerts. The service aims to enhance outdoor experiences by making trail information accessible to a global community of adventurers. AllTrails targets a diverse customer base, including casual hikers, serious outdoor athletes, and families looking for recreational activities. The app is available in multiple geographical markets, including the United States, Canada, the United Kingdom, and various countries across Europe and Latin America, making it a versatile tool for users around the globe.

AllTrails generates revenue primarily through subscription-based models, providing users with enhanced features such as offline access to maps and advanced navigation tools. The company's flagship product, the AllTrails Pro subscription, allows users to access premium features that are not available in the free version. Transactions typically occur directly between AllTrails and its customers, as individuals subscribe to their service through the app. The pricing plans for these subscriptions are designed to cater to different user needs, ensuring that both occasional users and avid outdoor adventurers have access to the necessary resources for their activities.

AllTrails also engages in partnerships with community organizations and outdoor brands, promoting a sustainable and responsible approach to outdoor adventures. In November 2021, Permira invested USD 150 mn in AllTrails, Inc. This investment is intended to enhance AllTrails, Inc. ’s tracking application development and support its international expansion.

The company plans to continue to innovate and develop new features within their app while exploring opportunities to enter additional markets, particularly in regions across Europe and Latin America, by the end of 2023.