Allied Tecnologia S.A.'s retail business

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Allied Tecnologia S.A.'s retail business - overview

Location

Sao Paulo, -, Brazil

Primary Industry

Retail

About

Based in Parana, Brazil, Allied Tecnologia S. A. 's retail business specializes in the distribution of electronic devices, offering a blend of physical retail and e-commerce services to cater to diverse consumer needs. In August 2025, Mastercell Comércio de Eletrônicos LTDA acquired Allied Tecnologia S.


A. 's retail business from Allied Tecnologia S. A. and Advent International.


Allied’s retail division offers a broad portfolio of electronics, including smartphones, laptops, and accessories from brands like Apple, Samsung, HP, Motorola, and Microsoft. It also provides bundled services such as mobile insurance, trade-in programs, operator plans, and financial solutions. The company’s digital retail platform, SAV, is integrated with major retailers like Magazine Luiza, Carrefour, and Lojas Americanas.


Primary Industry

Retail

Sub Industries

Consumer Electronics Stores

Total Amount Raised

Subscriber access only

Allied Tecnologia S.A.'s retail business - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedAllied Tecnologia S.A.'s retail business-

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