All In Food

Based in the US, All In Food, formerly known as This Bar Saves Lives, operates as an e-commerce platform dedicated to producing organic snack bars that cater to health-conscious consumers and address food access issues within local communities. All In Food specializes in creating organic snack bars tailored for health-conscious individuals. Headquartered in Los Angeles, US, the company has raised USD 4. 00 mn in its latest funding round on June 17, 2025, led by Obvious Ventures.

The total amount raised by the company is USD 4. 00 mn. The founder's history is not available at this time. All In Food specializes in the production of organic snack bars designed to meet the needs of health-conscious consumers while addressing food access issues in local communities.

Their core product offerings include a variety of whole grain and nut & seed bars, crafted with high-quality, organic ingredients that appeal to a broad customer base. These products are particularly suited for individuals seeking nutritious snacks that align with dietary restrictions, as they are gluten-free and nut-free. The company has established a presence in multiple geographical markets, prominently featuring their products in Starbucks locations across the United States, thereby reaching a diverse clientele that includes health-conscious consumers, parents, and individuals with specific dietary needs. All In Food generates revenue through direct-to-consumer sales and strategic partnerships with retailers, including collaborations with Starbucks.

The company offers a subscription model where customers can sign up for a recurring delivery of their favorite snack bars, ensuring convenience and consistent supply. Pricing structures are designed to encourage bulk purchases and subscriptions, with promotional offers available for first-time customers. The flagship products include various flavors of their snack bars, such as Madagascar Vanilla and Peruvian Dark Chocolate, which contribute to their consumer appeal. These products are marketed not only for their taste and health benefits but also for their commitment to supporting local initiatives aimed at improving food access, thereby enhancing the overall value proposition for customers.

In June 2025, All In Food raised USD 4. 00 mn in venture funding led by new investor Obvious Ventures. The company will use the funding to support its expansion and development initiatives. Plans are underway to launch new products in the upcoming year, further diversifying their snack offerings.

Additionally, All In Food aims to expand into new markets, specifically targeting regions beyond the current geographical presence, with an aim to establish a broader consumer base by the end of 2026.