AlikeAudience, Inc.

AlikeAudience, Inc. is a data-driven company that specializes in audience targeting solutions, utilizing extensive mobile and transaction data to enhance digital advertising strategies for various industries. Founded in 2015 and headquartered in Hong Kong, AlikeAudience, Inc. provides innovative audience targeting solutions.

The company was co-founded by Andy Lam, Bosco Lam, and Ronald Kwok. It completed its most recent funding round, an Angel investment, on March 14, 2018, securing investment from Innovation Angel Funds and Radiant Venture Capital. AlikeAudience has conducted one deal to date. AlikeAudience specializes in audience targeting solutions powered by extensive mobile and transaction data.

The company's core offerings revolve around providing high-value audience segments that enhance digital advertising strategies for various clients, including marketers, agencies, and brands across multiple industries such as consumer packaged goods, finance, e-commerce, and entertainment. Their flagship products include audience segments that can be tailored to specific needs, enhancing reach and engagement, while their data onboarding services allow brands to monetize their own data in a privacy-safe manner. AlikeAudience operates in 13 countries, leveraging its industry-leading data pool of over 1. 1 billion unique active devices globally to deliver up to 90% accuracy in audience insights, particularly for age and gender demographics.

The company's solutions are designed to address the challenges of reaching prospects at scale and optimizing marketing spend, making it a vital partner in the evolving landscape of digital advertising. The revenue model for AlikeAudience is primarily based on B2B transactions, wherein they provide audience targeting solutions and data onboarding services to various clients, including agencies and direct marketers. These transactions typically involve subscription-based agreements or project-based partnerships, allowing clients to access customized audience segments and analytics tools. Pricing structures for these services are designed to align with the specific needs of the clients and the scope of data utilization required for their advertising strategies.

The company's diverse product offerings, such as custom audience segments and ID solutions, cater to a wide range of industries, thereby establishing multiple revenue streams. The structured partnerships enable AlikeAudience to maintain a consistent revenue flow while adapting to the dynamic needs of the digital marketing landscape. AlikeAudience is focusing on developing new audience targeting products aimed at enhancing their analytics capabilities and user engagement. They plan to expand into new markets, specifically targeting regions in Southeast Asia and North America by the end of 2023.

The recent Angel funding secured in March 2018 will be utilized to support these product developments and market expansions.