Alice.com
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Alice.com - overview
Established
2008
Location
Middleton, WI, US
Primary Industry
Internet
About
Alice. com is an innovative platform that provides premium coffee subscription services directly to consumers, focusing on high-quality coffee delivery tailored to customer preferences. Founded in 2008 in Middleton, US, Alice. com specializes in coffee subscription services, allowing customers to receive curated coffee selections monthly.
The company has undergone no significant pivots or changes in strategy since its inception. Its founder has experience in the industry, although specific details about their previous ventures are not available. Alice. com has raised EUR 2.
70 mn through funding rounds, with the most recent deal occurring on December 1, 2012. The company's current valuation stands at EUR 43. 00 mn. Alice Coffee Company specializes in premium coffee subscription services designed to deliver high-quality coffee directly to consumers on a monthly basis.
Their core offering revolves around a subscription model that allows customers to receive curated selections of coffee beans tailored to individual preferences. This approach simplifies purchasing for consumers and ensures a consistent supply of their favorite brews. Targeting coffee enthusiasts and busy professionals, Alice Coffee Company aims to enhance the coffee experience by eliminating the need for consumers to visit retail locations. The company serves a diverse customer base across various geographical markets, including urban areas in North America, Europe, and select locations in Asia.
The revenue stream for Alice Coffee Company primarily derives from its subscription-based model, where customers pay a recurring fee for monthly coffee deliveries. This direct-to-consumer approach allows the company to establish a loyal client base while maintaining control over pricing and product offerings. Transactions typically involve standard subscription packages of varying sizes and frequencies, catering to different consumption habits. Flagship products include unique blends and seasonal offerings, priced to reflect their premium quality.
As customers recommend the service to friends, Alice Coffee Company expands its revenue through referral incentives, enhancing customer acquisition and retention. Upcoming plans for Alice Coffee Company focus on designing new coffee blends and expanding their subscription service offerings. The company aims to enter new markets in Asia, targeting specific urban centers by the end of 2013. The funding raised in December 2012 will be utilized to support these initiatives, allowing Alice Coffee Company to invest in product development and market entry strategies.
Current Investors
Kegonsa Capital Partners, DaneVest Capital
Primary Industry
Internet
Sub Industries
Courier & Delivery Services
Website
www.alice.com
Verticals
E-commerce
Company Stage
Series A
Total Amount Raised
Subscriber access only
Alice.com - employee data


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