Alexandalexa.com
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Alexandalexa.com - overview
Established
2007
Location
Maidenhead, -, UK
Primary Industry
Retail
About
Alexandalexa. com is an online retailer specializing in premium children's clothing and baby gear, providing a wide selection of high-quality apparel, footwear, and baby accessories designed with both style and safety in mind. Founded in 2007 in Maidenhead, UK, Alexandalexa. com operates as a subsidiary of Babyshop, which acquired the company in May 2015 for an undisclosed amount.
The firm has engaged in three total deals since its inception, with its most recent funding round being a Growth round where it raised GBP 1. 500 mn, bringing its total amount raised to GBP 1. 500 mn and its current valuation to GBP 5. 329 mn.
Alexandalexa. com specializes in the retail of premium children's clothing and baby gear, offering a diverse range of products including apparel, footwear, and various baby accessories. Their products are designed for comfort, safety, and style, catering primarily to parents and guardians of young children, including infants and toddlers. The company operates in multiple geographical markets, including Scandinavia, Western Europe, and select global regions, and provides efficient delivery services from its operational base in Sweden.
In the fiscal year 2016, Alexandalexa. com reported a revenue of GBP 26,990,556. 70, with an EBITDA of GBP -2,195,915. 30, reflecting the financial performance of the company during that period.
Revenue is generated primarily through direct-to-consumer sales on their online platform, where customers can purchase a range of products at fixed prices, including premium items such as the Louise Misha Khellana Cape and Kuling San Marino Unlined Rain Set. Following its acquisition by Babyshop, Alexandalexa. com plans to leverage recent funding to develop new products and expand into new markets. The company is focusing on launching a series of innovative baby products throughout 2017 while also targeting expansion into additional European markets by mid-2018.
The recent Growth round funding will be utilized to enhance product development and support market entry strategies.
Current Investors
Babyshop Sthlm Holding AB
Primary Industry
Retail
Sub Industries
Clothing Stores
Website
www.alexandalexa.com
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Alexandalexa.com - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Alexandalexa.com | - |
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