Aladdin-JSC

Founded in 2017 and based in Hanoi, Vietnam, Aladdin International Vision JSC, trading as Aladdin-JSC operates as a multi-brand restaurant group focused on the food and beverage sector. The company manages several restaurant chains across Vietnam, targeting urban consumers through differentiated dining concepts. Established in 2017 in Hanoi, Aladdin International Vision JSC began operations with the launch of Bo To Quan Moc, a restaurant brand specializing in dishes made from young beef. In November 2022, the company launched Long Wang Hotpot, a steam-based hotpot concept.

This was followed by the introduction of Banh Trang An Vu in 2024, which focuses on Northern-style rice paper dishes. By 2025, the company had expanded to more than 50 outlets across cities including Hanoi and Ho Chi Minh City. In March 2025, Aladdin International Vision JSC received an investment from Excelsior Capital Vietnam Partners to support further expansion. The company operates and manages restaurant chains under the following brands: Bo To Quan Moc, focuses on traditional Vietnamese dishes using young beef; Long Wang Hotpot, a Hong Kong-style steam-based hotpot restaurant; and Banh Trang An Vu offers Northern Vietnamese rice paper-based dishes.

Aladdin-JSC primarily earns revenue through dine-in restaurant sales across its branded outlets.   Following its 2025 funding round, the company plans to expand its restaurant network nationwide, with a stated goal of reaching 100 locations by the end of the year.