Al-Ikhsan Sports

Al-Ikhsan Sports is a retailer specializing in sports footwear and apparel, particularly focusing on football products. The company provides a wide selection of quality items from leading brands, ensuring athletes and casual players can meet their sporting needs. Founded in 1993 in Johor Bahru, Malaysia, Al-Ikhsan Sports operates as a retailer of sports apparel and equipment. In July 2016, Ekuiti Nasional Berhad acquired a 35% minority stake in the company for MYR 68.

6 million. The company has maintained its core business strategy without any notable pivots and has no reported subsidiaries. Over the years, it has focused on expanding its market presence, leading to its significant role in the Southeast Asian sports retail market. Al-Ikhsan Sports specializes in offering a comprehensive range of authentic sports footwear and apparel, focusing mainly on football-related products.

Their core offerings include renowned brands like PUMA and Nike, featuring football boots, training gear, and accessories designed to enhance athletic performance for both casual and serious athletes. The company caters to a varied customer base including individuals, sports teams, and schools, with a robust presence in Malaysia, Singapore, and Indonesia, positioning itself as a key player in the Southeast Asian sports retail market. In the most recent year, 2023, Al-Ikhsan Sports generated revenue amounting to MYR 107,438,983, with an EBITDA of MYR 4,757,529. 2.

The company primarily earns revenue through direct sales, with a strong emphasis on e-commerce, offering flexible payment options to enhance accessibility for consumers. Following the investment from Ekuiti Nasional Berhad in July 2016, Al-Ikhsan Sports plans to reinforce its presence in Malaysia and expand into East Malaysia and other ASEAN markets. The company aims to utilize the investment to support new product launches and enhance its retail footprint in these regions.