Akoonu, Inc.

Akoonu, Inc. is a technology company specializing in applications that enhance sales forecasting processes for B2B sales teams, particularly leveraging Salesforce to improve accuracy and efficiency in sales management. Founded in 2014 in San Francisco, US, Akoonu, Inc. develops applications for B2B sales forecasting.

The company was established by Jeff Freund, who has a history of entrepreneurship. In April 2017, Akoonu raised USD 8 mn in a Series A funding round led by Shasta Ventures, marking its first significant investment and total amount raised to date. Akoonu specializes in developing applications that enhance the sales forecasting process for business-to-business (B2B) sales teams using Salesforce. Their core product offerings include Akoonu Forecasting, which facilitates accurate sales projections; Akoonu Pipeline Reviews, designed to streamline and improve the management of sales pipelines; and a free Sales Tracker app that aids sales teams in tracking their progress against quotas.

These applications are built with user-centric features that promote efficiency, such as customizable dashboards, real-time insights, and workflow automation. Akoonu's customer base spans various sectors, including global enterprises and startups, primarily in North America and Europe, allowing companies of any size to adopt their solutions to meet distinct forecasting and sales management needs. Akoonu generates revenue through a subscription-based model for its suite of applications, including Akoonu Forecasting and Akoonu Pipeline Reviews, which are tailored for Salesforce users. Customers engage with Akoonu's products via annual or monthly subscription plans, depending on their organizational needs and the scale of usage.

The flagship offerings focus on enhancing sales productivity and forecasting accuracy, with specific pricing structures designed to accommodate different tiers of service based on the features used. For example, larger enterprises might opt for comprehensive packages that include advanced analytics and additional user seats, while smaller teams can select more basic plans that still provide essential forecasting tools. The firm’s revenue is driven by ongoing partnerships and established relationships within the Salesforce ecosystem, further solidifying its position in the market. With the recent Series A funding round completed in April 2017, Akoonu plans to invest in the development of new product offerings that enhance its existing suite of applications.

Expansion into new geographic markets, particularly within Europe, is anticipated, aiming for a targeted rollout by 2024. The funding will be utilized to accelerate product development and support the marketing efforts necessary for this expansion.