Air Premia Inc.

Air Premia Inc. , based in South Korea, operates a hybrid airline service that combines low-cost and full-service attributes, catering to diverse passenger needs across major Asian routes. Air Premia Inc. is an airline founded in 2017, headquartered in Seoul, South Korea.

The company specializes in hybrid airline services, focusing on passenger flights that offer both budget-friendly and premium travel options. In October 2024, SONO HOSPITALITY GROUP acquired an 11% minority stake from JC Partners for KRW 47 billion. The CEO, Bo-Guk Moon, has a background in aviation, contributing to the company’s strategic vision. Air Premia has successfully completed a total of 7 deals to date.

Air Premia specializes in providing a unique hybrid airline service that combines elements of both low-cost and full-service carriers. Its core offerings include passenger flights that cater to both budget-conscious travelers and those seeking enhanced comfort and services. The airline operates with a focus on routes connecting major cities in Asia, particularly targeting markets such as South Korea, the United States, and various destinations across Southeast Asia. By leveraging a fleet of modern aircraft, Air Premia aims to optimize the travel experience through competitive pricing strategies paired with premium services, such as spacious seating and inflight entertainment options.

The company’s customer base primarily consists of leisure travelers, business professionals, and expatriates seeking efficient travel solutions. In 2023, Air Premia generated revenue of KRW 287,290,896. 6 with an EBITDA of KRW 45,752,460. 2.

The airline's revenue generation is structured around passenger ticket sales, emphasizing direct-to-consumer transactions with flexible fare categories. This pricing model allows customers to choose options based on their travel needs, encouraging both individual travelers and families seeking affordable yet quality travel options. Partnerships with travel agencies and online travel platforms further enhance the distribution of tickets, broadening the airline's reach in the competitive aviation market. Air Premia plans to leverage its recent funding from the Trade Sale, which raised KRW 47 billion, to support the expansion of its operations.

The airline aims to introduce new routes and enhance its service offerings by the end of 2025, targeting emerging markets in Southeast Asia and expanding its footprint in North America. Additionally, with the recent acquisition by SONO HOSPITALITY GROUP, the company intends to utilize this capital to invest in fleet upgrades and innovative passenger services, thereby enhancing customer experience and operational efficiency.