Agrofy S.A.U.

Agrofy S. A. U. is a digital platform dedicated to facilitating agricultural commerce, connecting buyers and sellers of agricultural products and services across Latin America.

Founded in 2015 in Rosario, Argentina, Agrofy S. A. U. operates a digital marketplace for agricultural goods, enhancing transaction efficiency in the sector.

The company was established by Alejandro Larosa and Maximiliano Landrein, who have a background in agricultural innovation. The company has successfully raised a total of USD 30. 00 mn through various funding rounds, with the most recent being a Series C round on December 16, 2021, led by Yara Growth Ventures, along with several other investors including BrasilAgro and Bunge Ventures. Agrofy specializes in providing a comprehensive digital platform for agricultural products and services, connecting buyers and sellers within the agricultural sector.

Their core offerings include an online marketplace that facilitates the trading of a wide range of agricultural inputs, such as seeds, fertilizers, and equipment, as well as outputs like grains and livestock. The platform enhances operational efficiency by enabling farmers, agronomists, and agricultural suppliers to manage transactions smoothly and transparently. Agrofy serves a diverse customer base, including individual farmers, large agricultural enterprises, and cooperatives, primarily targeting markets in Latin America. Agrofy generates revenue through a transaction-based model, charging fees for connecting buyers and sellers on their marketplace.

This involves commissions on sales made through the platform, applicable to both B2B and direct-to-consumer interactions. Customers engage in various purchasing strategies, accommodating different segments of the agricultural market, reflecting the scale and needs of the users. Flagship offerings within their product suite are designed to enhance user experience, positioning Agrofy within the agricultural e-commerce sector. Following the Series C funding round on December 16, 2021, in which Agrofy raised USD 30.

00 mn, the company plans to enhance its e-commerce platform that connects farmers with a variety of agricultural products. The funding will also support the development of a farmer fintech suite, including the launch of agrofy pay in Brazil during the second half of 2022. Agrofy aims to expand its operations within Brazil, leveraging the new capital to solidify its position in the region.