AFULudine SAS

AFULudine SAS is a French company specializing in innovative ecological lubrication solutions, offering a patented non-oil lubricant as a sustainable alternative to traditional petroleum-based products. Founded in 2016 in Dole, France, AFULudine SAS focuses on the development and commercialization of ecological lubricants. The company has completed two deals, including a significant investment round in April 2019 where it raised EUR 1. 2 million.

The founder, Xavier Roizard, has a background in developing sustainable industrial solutions. AFULudine specializes in the development and commercialization of innovative ecological lubrication solutions. The company’s flagship product is a patented, non-oil lubricant designed to replace traditional petroleum-based lubricants in various applications, including industrial metalworking and household uses. This lubricant is formulated to be water-resistant and environmentally neutral, making it suitable for users who prioritize ecological responsibility.

AFULudine serves a diverse clientele, ranging from industrial manufacturers to individual consumers involved in leisure activities and professional trades. The company markets its products primarily in European markets, emphasizing its commitment to local production with all offerings being 100% made in France. AFULudine generates revenue through direct sales of its ecological lubricants to both B2B and B2C segments. The transaction structure includes partnerships with industrial clients, retailers, and direct sales to consumers.

Customers can purchase the lubricants for specific use cases, such as metal protection and maintenance in various settings, including workshops and home environments. The company’s pricing strategy is tailored to cater to both professional industries and casual consumers, providing an accessible range of products that align with AFULudine's eco-friendly mission. Each transaction is designed to encourage repeat business by providing effective solutions that enhance productivity and sustainability, fostering long-term customer relationships. AFULudine SAS plans to utilize the recent funding of EUR 1.

2 million raised in April 2019 to support the design and launch of new ecological lubricant products. The company is targeting expansion into new markets across Europe, with specific regions to be determined in the upcoming year. This funding will help facilitate the development of innovative products that align with the company’s commitment to ecological sustainability.