afina

Based in the UAE, afina operates as a telecom data monetization company, utilizing advanced AI technology to enhance advertising strategies for telecom operators and advertisers alike. Afina DMP was founded in 2023 in Dubai, United Arab Emirates, focusing on transforming telecom subscriber data into monetization opportunities. The company has successfully completed its first deal and raised a total of USD 360,000, with the most recent funding round being a Seed round of USD 180,000 led by Orbit Ventures on February 28, 2026. Afina DMP offers a pioneering data monetization platform that leverages AI technology to create precision-targeted advertising campaigns.

This platform facilitates telecom operators in monetizing subscriber data while enabling advertisers to effectively reach the right audience. The core functionalities of the Afina platform include advanced machine learning algorithms for targeted advertising, ensuring compliance with privacy regulations, and delivering a non-intrusive user experience. The platform has been successfully integrated into the offerings of various telecom operators across over 20 countries, significantly enhancing their advertising capabilities and revenue streams. Key clients include Mobile TelecomService LLP and KerTel LLC, among others, who utilize Afina's solutions to optimize their marketing strategies and grow their advertiser base.

Afina DMP generates revenue primarily through partnerships with telecom operators who utilize its data monetization services. The business model is structured around B2B transactions, where telecom clients subscribe to the Afina platform to enhance their advertising solutions. Revenue is generated from a combination of subscription fees for the use of the platform and performance-based earnings tied to successful advertising campaigns. Notably, the platform provides detailed campaign customization, which aids in maximizing revenue for both Afina and its clients.

The company’s flagship product, the Afina DMP platform, is designed to drive significant increases in average revenue per user (ARPU) for telecom operators, creating a mutually beneficial revenue-sharing arrangement. Afina plans to leverage its recent funding from the Seed round to enhance its product offerings and expand into new markets. The company is designing new features for its platform aimed at increasing its functionality and user engagement, with plans to launch these updates by the end of 2026. Additionally, afina is targeting expansion into key markets in Africa and Asia by 2027, aiming to establish partnerships with local telecom operators to broaden its reach.