AFG Media Ltd.
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AFG Media Ltd. - overview
Location
Edinburgh, -, UK
Primary Industry
Consumer Products
About
AFG Media Ltd. , based in the UK, specializes in crafting high-quality costumes, particularly known for their innovative Morphsuit line, catering to various festive occasions with unique offerings that enhance customer experiences. AFG Media Ltd. designs and produces party costumes, with their flagship product being the Morphsuit, a full-body spandex suit.
The company is headquartered in Edinburgh, UK. Founded by Ali Smeaton, AFG Media has secured a total of GBP 4. 200 mn in funding, with their most recent round being a Growth round in November 2024, led by Business Growth Fund. This latest funding round represents the total amount raised by the company, reflecting its strategic investments in business expansion and product development.
Morphsuits specializes in high-quality costume design and production, particularly their flagship spandex Morphsuit, ideal for Halloween and themed events. Their offerings include a variety of accessories and themed costumes, catering to families, party organizers, and individual consumers across North America, Europe, and parts of Asia. The costumes are designed for both children and adults, appealing to a wide demographic within the costume industry. In 2023, AFG Media reported a revenue of GBP 51,564,070.
80 and an EBITDA of GBP 5,701,766. 10. The revenue model primarily focuses on direct-to-consumer sales through their online platform, with peak transactions occurring during seasonal events, particularly around Halloween. AFG Media plans to leverage its recent Growth funding to enhance business expansion and product development.
Upcoming products are in the design phase, with targeted expansions into new markets. The company aims to capture larger shares of markets in Europe and Asia by 2025, utilizing recent investments to support these initiatives.
Current Investors
BGF Investment Management
Primary Industry
Consumer Products
Sub Industries
Clothing
Website
www.morphsuits.co.uk
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
AFG Media Ltd. - timeline of key events

AFG Media Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Sale to Management | Completed | AFG Media Ltd. | - | ||||||||
| Growth | Completed | AFG Media Ltd. | - |
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AFG Media Ltd. - employee data


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